Your About Me section is your chance to create a good first impression and cement your relationship with bettors/potential buyers.
You have to look at your profile as an opportunity to have a dialogue with potential buyers.
Let them know who you are and what you stand for. Try to make a personal connection because this will often result in cementing interest and getting an order.
As general guidelines:
1. Don’t just lead with the facts.
Bettors/Potential buyers need to know more about the real you. Facts alone don’t persuade. Make your profile a window and not a wall.
2. Share your values.
Tell people who you are and what you believe.
3. Show yourself.
Build trust by adding a well-shot photo to your profile. Your potential clients like to look into your eyes.
4. Tell the story of your betting career journey.
Explain how you got to where you are today. Your backstory doesn’t have to be a chronological list. Make it interesting. Enable bettors to understand how you know what you know.
5. Don't make it all about you.
Think about why you’re writing your about section in the first place and how you want the buyer/bettor to feel when he is done reading it.